Talent & culture
Empowering Early-Stage Startups: Brocsoft at Pitch ATX
Brocsoft joined Pitch ATX as sponsor and jury member, reinforcing its mission to empower early-stage startups and connect them with the resources to grow faster and smarter.
A platform for innovation and connection
Pitch ATX was created to give startups the exposure and support they need to scale. By connecting founders with the right network and resources it plays a vital role in helping innovative ideas transform into sustainable businesses.
Among this year’s judges was Álvaro López, CEO and founder of Brocsoft, who joined a distinguished panel that included Riley Friedenberg, venture investor at Interlock Partners; Cherie Werner, founder and CEO of Fiesta, a community supporting startups in Austin; and Tanmay Kejriwal, CEO of Makex.app. Together, they evaluated six finalist startups selected from more than 100 applicants: Neurow, Cravr, RevcoEnergy, Albatroz AI, Creator Brand Hub, and AI-Empowered Mom.
In Austin’s fast-growing innovation ecosystem, few events embody the energy of early-stage entrepreneurship like Pitch ATX. Designed to connect founders with investors, mentors, and industry leaders, the event gathered over 120 participants — from startup founders to venture capital representatives — all united by one goal: helping new ventures take their next big leap.
This year, Brocsoft was proud to join the event as both sponsor and jury member, reinforcing its mission to empower startups in their first stages of growth.
The winning startup, Neurow, received a US$5,000 cash prize and one month of development support from a Brocsoft engineer: a collaboration designed to accelerate their technical growth and strengthen their product foundation.
“At Brocsoft, we believe in the power of supporting startups from the very beginning, helping them grow faster and smarter,” said López. “Participating in Pitch ATX was a great opportunity to reinforce that mission.”
Why events like Pitch ATX matter
For emerging founders, access to the right community can make all the difference. Pitch ATX offers more than visibility — it creates a space for real feedback, mentorship, and meaningful connections between startups, investors, and technical partners.
Beyond sponsorship, Brocsoft’s presence at Pitch ATX reflects its broader commitment to helping startups turn ideas into scalable products. By connecting early-stage teams with experienced engineers through its Staff Augmentation and Dedicated Teams models, Brocsoft provides the technical foundation startups need to build and grow efficiently.
Upcoming editions
Pitch ATX proved to be a catalyst for Austin’s startup ecosystem, a space where creativity meets execution and where founders gain the confidence to take their next step.
As Brocsoft continues to grow its footprint in the U.S. and Latin America, it remains committed to empowering startups to build, scale, and succeed.
Catch the event highlights on our Instagram and follow us to stay in the loop for what’s coming next!
